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![]() ![]() ![]() Shampoo products have exploded, and the definitive line between salon products and retail products has diminished. While the salon visit remains an important routine for women, the frequency with which women wash their hair, with today’s free and easy hairstyles, continues to increase. The simple function of washing hair has become a sensory experience. ![]() When marketers introduce a new shampoo or line extension every six months they should expect a certain amount of consumer fickleness. Consumers have been bombarded with new trends in fragrance, and hair care now follows the fashion trends of fine fragrance. Salon stylists may critique products more on performance and total product effects, but, still, fragrance plays an essential role for these professionals because boredom does set in with repeated use of any one fragrance, which opens the door to line extensions that expand fragrance types. Ask a consumer how she likes her new shampoo, and the comment is, typically, “It smells great.” And because it smells great she thinks it’s going to perform well on her hair. Just how much does fragrance influence the perception of performance in shampoos? It must be totally integrated into the product line. It’s all about the feel-good fragrance experience, and, as such, fragrance is an important marketing tool. The importance of fragrance in the overall perception of performance in today’s hair care, whether it is in the retail brand or in the salon brand, remains a factor in the success of hair care products. In the 2004 episode of the comedy TV show Will & Grace, Will & Grace & Vince & Nadine (season 7, episode 7), Karen Walker mentions that she has bought Grace a bottle of Gee, Your Hair Smells Terrific.Remember Gee, Your Hair Smells Terrific Shampoo? The brand and the marketing effort were a testament to the importance of the fragrance residual wafting from a freshly shampooed head of hair. After Herman does so, an astounded Chet exclaims "All the valuable things we have in this trailer, and you steal our shampoo?! What kind of weird little thief are you?". It was also mentioned in the season 4 Boy Meets World episode "Fishing for Virna" when Shawn and his father Chet babysit Frankie's little brother Herman, the latter steals the Hunters' bottle of shampoo, for which he is later made to return it and apologize. In one episode, Patty Bouvier waxes her upper lip using a product called "Gee, Your Lip Looks Hairless," and in another episode, a sports venue on the show had been named "The Gee Your Hair Smells Terrific Arena." The product's unusually long name was satirized on The Simpsons. ![]() In the United States, the shampoo is currently sold by The Vermont Country Store and can be ordered by phone or online. While out of production in the United States since the late 1980s, the formula was licensed to Vibelle Manufacturing Corporation of Malabon, Philippines and is currently sold in the Philippines, where it is still popular. The shampoo's unique scent has been described as smelling like a combination of chamomile, bubblegum and sage. The shampoo is noted for its pungent floral fragrance that softened after rinsing and remained in the user's hair for an extended period of time. Gee, Your Hair Smells Terrific was a popular shampoo manufactured by the Andrew Jergens Company during the 1970s and '80s. ![]()
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